`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of con

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.

The Dismal Science. The Worldly Philosophy. The Science of Scarcity. Most people think economics is one of the most challenging and complex fields of study. But