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Current, comprehensive, and authoritative, this text gives language teachers and researchers, both a set of conceptual tools with which to think and talk about
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This book offers a unique perspective on creativity in an educational environment where there is a relative dearth of literature on this subject. The authors li
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This book proposes to expand multiliteracies frameworks in second language education, by recognizing that learning a new language and culture involves both desi
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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.