Urban Destination Marketing in Contemporary Europe
| Author | : John Heeley |
| Publisher | : Channel View Publications |
| Total Pages | : 189 |
| Release | : 2015 |
| ISBN-10 | : 9781845414931 |
| ISBN-13 | : 1845414934 |
| Rating | : 4/5 (934 Downloads) |
Book Synopsis Urban Destination Marketing in Contemporary Europe by : John Heeley
Download or read book Urban Destination Marketing in Contemporary Europe written by John Heeley and published by Channel View Publications. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to unite theory and practice, this volume addresses the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). It includes 21 in-depth interviews with senior DMO executives, to allow practitioners to describe in their own words how they conduct their marketing activities.
