Value-driven Channel Strategy

Value-driven Channel Strategy
Author :
Publisher :
Total Pages : 187
Release :
ISBN-10 : OCLC:891385677
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Value-driven Channel Strategy by : R. Eric Reidenbach

Download or read book Value-driven Channel Strategy written by R. Eric Reidenbach and published by . This book was released on 2005 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that