Related Books
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2017-04-27 - Publisher: Springer
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume h
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2015-09-14 - Publisher: Springer
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments
Language: en
Pages: 709
Pages: 709
Type: BOOK - Published: 2021-10-04 - Publisher: Routledge
Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of
Language: en
Pages: 476
Pages: 476
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy make
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2020-09-11 - Publisher: Springer Nature
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations.