Who's Listening?

Download or read book Who's Listening? written by Robert J.E. Silvery and published by Routledge. This book was released on 2016-10-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.