Why People (Don’t) Buy

Author	: Amitav Chakravarti
Publisher	: Springer
Total Pages	: 209
Release	: 2015-05-15
ISBN-10	: 9781137466693
ISBN-13	: 1137466693
Rating	: 4/5 (693 Downloads)

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Book Synopsis Why People (Don’t) Buy by : Amitav Chakravarti

Download or read book Why People (Don’t) Buy written by Amitav Chakravarti and published by Springer. This book was released on 2015-05-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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