Wine Marketing
| Author | : C. Michael Hall |
| Publisher | : Routledge |
| Total Pages | : 377 |
| Release | : 2007-10-25 |
| ISBN-10 | : 9781136348808 |
| ISBN-13 | : 1136348808 |
| Rating | : 4/5 (808 Downloads) |
Download or read book Wine Marketing written by C. Michael Hall and published by Routledge. This book was released on 2007-10-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
