A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two deca

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new pro

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't sav