Winning at New Products
| Author | : Robert G. Cooper |
| Publisher | : Basic Books (AZ) |
| Total Pages | : 410 |
| Release | : 2011-07-12 |
| ISBN-10 | : 9780465025787 |
| ISBN-13 | : 0465025781 |
| Rating | : 4/5 (781 Downloads) |
Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books (AZ). This book was released on 2011-07-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.
