Women Want More
| Author | : Michael J. Silverstein |
| Publisher | : Harper Collins |
| Total Pages | : 336 |
| Release | : 2009-09-08 |
| ISBN-10 | : 9780061905407 |
| ISBN-13 | : 0061905402 |
| Rating | : 4/5 (402 Downloads) |
Book Synopsis Women Want More by : Michael J. Silverstein
Download or read book Women Want More written by Michael J. Silverstein and published by Harper Collins. This book was released on 2009-09-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
