From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient

From the #1 New York Times bestselling author of Reviving Ophelia, Another Country, and The Shelter of Each Other comes an inspirational book that shows how wor

** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old r