Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logi

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic wo

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resour

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to medi