Integrated Account Management
Author | : Mark A. Peck |
Publisher | : AMACOM/American Management Association |
Total Pages | : 318 |
Release | : 1997 |
ISBN-10 | : 0814403336 |
ISBN-13 | : 9780814403334 |
Rating | : 4/5 (334 Downloads) |
Book Synopsis Integrated Account Management by : Mark A. Peck
Download or read book Integrated Account Management written by Mark A. Peck and published by AMACOM/American Management Association. This book was released on 1997 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text features a proactive and personal approach that creates mutually beneficial customer relationships. Advice is given on how to select appropriate clients for the IAM system, how to hire and train an account management team, and how to conduct workshops to discover the needs of customers.