Market-led Strategic Change

Market-led Strategic Change
Author :
Publisher : Routledge
Total Pages : 561
Release :
ISBN-10 : 9781856175043
ISBN-13 : 1856175049
Rating : 4/5 (049 Downloads)
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Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.


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Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical question