The Innovator's Toolkit

Download or read book The Innovator's Toolkit written by David Silverstein and published by The Innovators Toolkit. This book was released on 2009 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation. Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it.